Michael Carroll

Michael Carroll

Michael Carroll is the only NLP Master Trainer in the world certified by NLP co-creator John Grinder and Carmen Bostic St Clair. He is the Founder and Course Director of the NLP Academy. Michael creates a collaborative learning environment where the interplay of conscious and unconscious learning processes fully harness the potential of each learner on a course. He has a unique style using metaphor, humour, questioning, and elicitation of altered states. This makes a course with Michael a profound learning experience flowing into every outlet of your life. In the words of his clients he is a “training genius”.

Michael Carroll is a fascinating character, who makes an impact on all those he meets, and has certainly made an impact on the field of NLP. When he entered the field, Michael found the general quality of NLP and the depth of learning experiences available disappointing. As part of his mission to reset the standard, he sought out John Grinder and Carmen Bostic St Clair and has worked closely with them ever since. The ongoing goal is to develop and deliver courses that accredit quality Practitioners, Master Practitioners and Trainers of NLP and offer personal and corporate excellence.

As a young man of 22 with little experience but bucket loads of ambition, he joined a financial services business. In his first month he was the top salesman in the company. After four years he bought the company, turning it into a profitable business throughout the early 1990s recession. During his time in financial services, he knocked on doors, managed large teams of sales people, developed a highly effective process for passing exams, set up efficient fast track training programmes, arranged complex financial packages for people and had lots of fun. He sold his business in 2000 to concentrate on building The NLP Academy.

Michael stumbled across NLP at a motivational seminar and instantly wanted to learn more and read every book he could on the subject. (Michael can read a book in an hour). He took a Practitioner course in 1995 in the UK, and on the last day of the course set up his new business as a hobby and hired the NLP trainer to work for him for a short period of time.

In 1996, Michael’s next step was Master Practitioner and the Trainers Training in California. As a newly certified trainer when Michael calibrated his own skill level to be greater than the trainer he previously hired, Michael launched himself as Trainer in his own right and raised his game to work with the very best in the world.

By 1998 Michael Carroll’s name was emerging on the NLP scene as someone who wants to push the boat and make changes. He attended a John Grinder and Carmen Bostic St Clair seminar in the UK. Michael bonded very quickly with John and Carmen and developed a strong friendship with this amazing couple. John and Carmen requested Michael join them in their www.nlpwhisperinginthewind.com project in 2001. Michael was responsible for setting up the website to promote the ideas in John and Carmen’s book Whispering in the Wind. As part of the project Michael set up the most active NLP web forum in the world. Today John, Carmen and Michael actively engage in discussion with fellow NLPers regarding topical NLP information.

Such was the relationship between Michael, John and Carmen, that the NLP Academy became the natural choice for hosting John Grinder and Carmen Bostic St Clair seminars. John Grinder, Carmen Bostic St Clair and Michael Carroll make an exciting and diverse team. Together they totally redesigned NLP Trainers Training simultaneously raising the standards to a new level of excellence. Michael’s achievement in working directly with the co-creator of NLP stands alone as one of the highest achievements of any UK NLP Trainer.

Michael developed the first ever full Multi Media on-line learning tool in 1999 called the Sales Enhancement Series. This series was originally developed for a worldwide telecommunications company to load on to their on-line multi media learning programme. The Sales Enhancement Series was made available to over 10,000 users worldwide.

This was the first time people could experience NLP on their computer screen in video format with supporting slides and transcript. The technology quickly developed and Michael spotted a window of opportunity. He formed an alliance with a specialist multi media and training company and developed the NLPediaseries for NLP accelerated learning. NLPedia is the NLP Practitioner material in multi media format. In the programme there are seven CD ROMS with over 25 hours of video filmed at a Practitioner course, 800 Power Point Slides, and 600 pages of transcript. This creation is the most in-depth learning tool available anywhere in the world. The Master Practitioner is coming soon.

Michael is a continual researcher into accelerated learning principles. He loves to learn how people learn and create ways to enhance learning opportunities. Michael Carroll was the first NLP Trainer from Europe to be personally licensed by Paul Scheele to teach PhotoReading and he was one of the pioneer PhotoReading Instructors in bringing PhotoReading seminars to the UK. Michael runs more PhotoReading seminars than any other Trainer in the UK and has been delivering them on a continual basis for longer than anyone else. Michael was also responsible for bringing PhotoReading into one of the most prestigious business schools in the world. The faculty of Henley Management College learned to accelerate their speed of reading to super fast speeds when they invited Michael into their world for three days.

Throughout his NLP career Michael has adapted and updated many NLP patterns making them more efficient and easy to use. Michael is also the creator of several NLP processes. A significant contribution to the field is Michael’s work in developing TimeLine Re-Patterning. Prior to Michaels updates most of the TimeLine models were content models breaching the core ethics of NLP. Michael also created the Neuro-Linguistic Sales Process, which is taught in NLP Academy sales courses, in companies and for the general public. British Telecom, Lincoln Financial, Pervasive Computing are just a few companies who have enjoyed the benefits of Michael’s developments.

Michael’s work schedule is exciting and varied. As well as continually developing and researching, Michael leads the NLP Academy certification trainings, designs and delivers specialist corporate courses, teaches accelerating learning courses and PhotoReading. He also coaches and trains presentation skills and gives keynote conference speeches.

  • “A very positive experience, and from this I would like to build. ”
    Patricia King, Gulf Air
  • “The Business NLP Academy understood us, our business needs and was able to context theories and techniques in a way that made real sense to our business”
    ATS Euromaster
  • “The Business NLP Academy demonstrated real commercial savvy”
    ATS Euromaster
  • “The training standard was remarkable. Great style from all the tutors. Very, very impressed overall.”
    Stefano Serpagli
  • “An amazing learning experience ”
    Robert Meola
  • “Would certainly recommend”
    Richard Turnbull
  • “The Business NLP Academy provided us with an exceptional learning experience”
    ATS Euromaster
  • “Michael was engaging, humerus and professional. Thank you so much for a fabulous learning experience ”
    Jane White
  • “Phenomenal”
    Andy Smith
  • “The best sales training I have had, I will use and practice ”
    Andrew Overton, Alexander-Rose
  • “An increase in awareness of others”
    Martin Goldsmith
  • “Excellent course with genius trainers. Simply Superb!”
    Roberto Buhain
  • “Excellent - am interested in doing future NLP courses”
    Richard Clague, 02
  • “Fascinating stuff. Useful for both my professional and personal life”
    William Hunt
  • “The best sales training”
    Rebecca Jordan
  • “Very, very useful”
    James Hamilton
  • “Very informative and challenging”
    Adrian Dawson
  • “Valuable, useful and absolutely fascinating.”
    Jacqui Kade
  • “Great, enjoyed the interactive sessions. Trainers were enthusiastic and passionate. ”
    Sue Tatlow, 02
  • “Phenomenal sales course. I would recommend to anyone. ”
    Joe Powell
  • “As a result of our time with the Academy, our team has been able to translate the learning very quickly into real, commercially focused applications with tangible ROI”
    ATS Euromaster
  • “Great - made me realise what works for me”
    Gina Blythe
  • “The Business NLP Academy provided an excellent in-house Master Practitioner Course at Bradford College. ”
    Bradford College
  • “Excellent. Very motivating, inspirational”
    Pradeep Joshi
  • “Both John Thompson and Helen Doyle worked well with those who attended, meeting our individual levels of expertise, with a variety of real life metaphors, practical exercises and differentiation in delivery styles.”
    Bradford College
  • “Exceeded my expectations”
    Peter Mueller
  • “The Business NLP Academy has provided Bradford College with the skills and abilities that its’ staff can now use across our varied departments including Staff Development, Marketing, Teaching and Well-Being ”
    Bradford College
  • “Excellent course. Interesting, useful and enjoyable. Looking forward to more. ”
    Thomson Reuters
  • “What a fantastic course! Super learning experience led by an inspirational trainer”
    Fast-forward Research