John Grinder

John Grinder

At the core of the Business NLP Academy is the work of Dr. John Grinder.

John is jointly responsible for the creation of Neuro-Linguistic Programming. With his blend of expertise in the fields of linguistics and psychology, he has designed a branch of psychology to enable people to lead more enriched and fulfilling lives.

Since receiving his Ph.D from the University of California he has carved out a career as a linguist, trainer and management consultant. He is the author of 14 books on subjects including transformational grammar, family therapy and of course, NLP. He is seen to be the foremost expert and the father of Neuro-Linguistic Programming.

John’s expertise has provided content for over 1,000 educational books on specialist NLP matters, sales, psychology, negotiation, management, parenting and accelerated learning. His work is also the backbone of many NLP seminars conducted by NLP trainers all around the world, teaching his theories to over 20,000 delegates each year. Dr Grinder’s work is recognizable in the majority of quality business seminars meaning his work has influenced tens of thousands of people, a figure that continues to rise.

John Grinder’s aim when creating NLP, alongside Richard Bandler, was to produce a formula to replicate extreme human excellence. John identified theories from leading thinkers, in a range of disciplines, to help form the basis of NLP.

His early work with Bandler continues to be updated and modified and, with his partner Carmen Bostic St Clair, he is exploring new areas where his theories can be successfully applied.

With the Business NLP Academy’s exclusive access to Dr Grinder’s expertise, even the most experienced Master Practitioner will learn new skills directly from the co-creator of NLP. Delegates can expect to gain from John’s unrivaled knowledge of the subject of NLP, his skill at delivering his ideas, and his infectious personal charisma.

The Business NLP Academy will ensure, with John’s guidance, your NLP skills will be substantially advanced allowing you to excel in your field and reach the top of your game.

  • “Excellent course. Interesting, useful and enjoyable. Looking forward to more. ”
    Thomson Reuters
  • “Great, enjoyed the interactive sessions. Trainers were enthusiastic and passionate. ”
    Sue Tatlow, 02
  • “The Business NLP Academy demonstrated real commercial savvy”
    ATS Euromaster
  • “An increase in awareness of others”
    Martin Goldsmith
  • “The best sales training I have had, I will use and practice ”
    Andrew Overton, Alexander-Rose
  • “As a result of our time with the Academy, our team has been able to translate the learning very quickly into real, commercially focused applications with tangible ROI”
    ATS Euromaster
  • “Very, very useful”
    James Hamilton
  • “Excellent course with genius trainers. Simply Superb!”
    Roberto Buhain
  • “The training standard was remarkable. Great style from all the tutors. Very, very impressed overall.”
    Stefano Serpagli
  • “Excellent - am interested in doing future NLP courses”
    Richard Clague, 02
  • “Exceeded my expectations”
    Peter Mueller
  • “Showed me a way to communicate more effectively”
    Anita Anand
  • “The Business NLP Academy provided an excellent in-house Master Practitioner Course at Bradford College. ”
    Bradford College
  • “Great - made me realise what works for me”
    Gina Blythe
  • “The best sales training”
    Rebecca Jordan
  • “What a fantastic course! Super learning experience led by an inspirational trainer”
    Fast-forward Research
  • “An amazing learning experience ”
    Robert Meola
  • “Fascinating stuff. Useful for both my professional and personal life”
    William Hunt
  • “Both John Thompson and Helen Doyle worked well with those who attended, meeting our individual levels of expertise, with a variety of real life metaphors, practical exercises and differentiation in delivery styles.”
    Bradford College
  • “A very positive experience, and from this I would like to build. ”
    Patricia King, Gulf Air
  • “Valuable, useful and absolutely fascinating.”
    Jacqui Kade
  • “The Business NLP Academy has provided Bradford College with the skills and abilities that its’ staff can now use across our varied departments including Staff Development, Marketing, Teaching and Well-Being ”
    Bradford College
  • “Phenomenal”
    Andy Smith
  • “Phenomenal sales course. I would recommend to anyone. ”
    Joe Powell
  • “The Business NLP Academy understood us, our business needs and was able to context theories and techniques in a way that made real sense to our business”
    ATS Euromaster
  • “Very informative and challenging”
    Adrian Dawson
  • “Michael was engaging, humerus and professional. Thank you so much for a fabulous learning experience ”
    Jane White
  • “Would certainly recommend”
    Richard Turnbull
  • “Excellent. Very motivating, inspirational”
    Pradeep Joshi